The foodie mania has been a popular trend in Los Angeles, propelling many street food vendors. Satay LA is an up incoming food vendor located in the heart of Los Angeles, bringing Jakarta's authentic street flavors. They offer deviously seasoned skewered meats that Indonesia is specifically famous for, Satay, and other tasty Indonesian delights.
Because they are located in Los Angeles, I designed the logo to be clean and modern. However, I offset it with a decorative typeface resembling the intricate Bali language while still legible. I combined the urban settings of downtown Los Angeles with a playful illustration of skewered meats arranged as "LA."
